So You Want to Build a Startup? Matthew Buckland


‘Successful people who pretend they have it all worked out and have executed flawless plans to get to their objective – are not being truthful. Be careful of these posers … In reality, business and life is a series of successes and setbacks.’

After bailing out of the corporate world, new-media journalist Matthew Buckland built a digital-marketing and media business, Creative Spark, that employed 70+ people and counted top global and local brands as clients. He fulfilled many an entrepreneur’s dreams when, after five years, he sold his baby for millions to one of the most famous names in global advertising: the listed UK group M&C Saatchi.

But a few years later, he was out on his own again with a new venture — and now with an unexpected battle to fight, the biggest of his life.

So You Want to Build a Startup? is a frank, refreshing account of the difficulties – and the fun ¬– of building a business. It is filled with practical advice for entrepreneurs on how to open the door to opportunity, life lessons, and insights into South Africa’s own dotcom boom and bust. Expect tales of crazy business expansion, wacky characters, management failures and personal growth as well as a complete ecosystem overview for South African startups.

Shouts: ‘A very personal insight into what it takes to be a media entrepreneur in South Africa. Peppered with useful anecdotes and familiar names, you’ll feel like a modern media tycoon yourself after reading about Matthew’s ups and downs.’ Michael Jordaan

‘From the young dreamer in the early days of South Africa’s internet to the older Matthew Buckland in the fight of his life, the optimism of this tech pathfinder shines through.’ Lukanyo Mnyanda

‘Matthew Buckland’s career as a pioneer in digital publishing is wonderfully captured in this eloquent memoir, with wit and insight that should inspire another generation.’ Toby Shapshak

Matthew Buckland was an entrepreneur and investor with more than 20 years’ experience in management and strategic roles for internet and technology businesses. Before becoming an entrepreneur, Buckland headed up the online division of the Mail & Guardian and founded the award-winning 20FourLabs at Naspers.
For more information about the book or its author, please contact Jean Pieters at or 021 406 3033

Publication date: 26 July 2019 Price: R295,00 Pages: 280 Format: 234mm x 152mm Binding: Paperback / softback Category: Biography ISBN13:9780624088721 Epub ISBN: 9780624088738 Mobi ISBN: 9780624088745 Edition: 1 Impression: 0 * Price is subject to change

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I am passionate about people, visual & performing arts, and my Mannatech business. I believe in God and love my family and friends!

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